SAN-X - kawaii

The Japanese brand that drove millions crazy all over the world, the undisputed king of kawaii for over 20 years and the one responsible for the sweetest characters and the most perfect items, welcome SAN-X with love and excitement!!

SAN-X is one of the largest and leading companies in Japan, producing adorable paper items, dolls and gifts all based on insanely sweet kawaii characters and animation. The characters are often cute animals or inanimate objects that take on life and funny and quirky human qualities. Since 1980, the company has created over 800 (!) original characters, which today adorn countless beautiful paper items, stationery, miniature dolls and fur dolls, and star in children's books, video games and television shows.
SAN-X brings us 2 perfect brands, ones that were worth waiting so long for them to finally arrive in Israel! Get to know them:

Rillakuma _

Rilkuma, in Japanese = "calm bear", is a real star, a sought-after celebrity around the world and ranked in the top 5 favorite characters in Japan. Rilcoma is a sweet brown bear with a zipper on his back who spends his days lazing around. Yes yes, Rilkuma is gloriously lazy, calm and peaceful in any situation. You won't be able to stress him even if you really try! Legend has it, Charilkoma appeared one day mysteriously in the apartment of a woman named Kaoru, who works as a secretary. Rilkuma decided to settle down and just stay in her apartment as a permanent resident? Since then he has been there, doing nothing but occasionally giving useful advice for life? It's impossible not to fall in love with this sweet and chubby creature - but you should be careful, it's very addictive and will make you as lazy and relaxed as it is!

Sumikkogurashi Sumiko

Another and no less sweet brand also arrived from Japan after a long wait - meet Sumiko Gurashi!
Sumiko Gorshi in Japanese = adventures in warm corners.
Sumiko are sweet creatures with complex personality issues who like to hide in corners, where they feel safe. This hilarious bunch of creatures includes strange animals, leftovers that no one wants, strange objects, ghosts and more.
These cuties, most of whom are shy, confused and insecure, were pushed to the margins, forgotten behind and felt unwanted. That's why they all decided to come to the big city and unite into one group, and share stories, feelings and experiences with their friends in the corners of the warm and comforting rooms.

For more details about all the characters in the group >